4 Tactics to Recycle Your Content and Connect With Superfans
Creating fresh content constantly is tough. But you don’t have to start from scratch every time. Repurposing existing creative assets is a smart way to keep engaging fans without overworking yourself.
In this post, we’ll explore 4 ways artists can reuse content to not only get more fans to see your stuff online, but how to build lasting connections with fans, too.
Why One-Off Content is a Dead End for Musicians
Creating content online these days can feel fruitless. Algorithms decide who sees what, and less than 10% of your followers will even see your posts.
But you likely have a subgroup of superfans who crave more of your content. These dedicated supporters actively seek out your creations - and ways to interact with you directly - regardless of flaky algorithms.
The truth is, it's never too late to re-engage your audience by repurposing what you've already created.
Repurposing gives existing content fresh life and helps you build lasting audiences.
So don't let your hard work disappear just because platforms move fast. You created something your fans still want to see and engage with.
Strategic Content Recycling Creates Ongoing Fan Connections
By repurposing old posts and creative assets – like music and videos – strategically, you can continue surfacing your best work months or even years later.
Plus, doing this on your own platform, like a Shopify store, has an even bigger impact:
- Building direct artist-fan relationships with insights
- Reconnecting with fans
- Driving traffic and sales using existing content
The key is planning content recycling on an artist-owned channel versus sporadic reposting. It pulls fans deeper into your world rather than relying on unpredictable algorithms.
4 Ways to Repurpose Content After You Post
Looking for some inspo? Here are some tried-and-true ways to make use of the content you've already created.
Rental Rewatch: Take a cue from Slaughter to Prevail – offer paid rentals of past concerts for a limited time or forever.
Bundled Access: Celebrate milestones with a virtual bash and bundle it up with exclusive merch, just like August Burns Red.
Free Access: Channel your inner U2 – rebroadcast old performances for free to drive fans to your store and sell limited-edition merch.
Members-Only Access: Give fans access to an entire library of content – and a reason to join your club – just like Sara Evans.
Ready to give it a shot?
Get step-by-step instructions for setting up evergreen content on Shopify with Single – it's quick and easy. 😏
Feeling Inspired?
Get started on your own:
Install Single in your Shopify store.
Thinking big?
Want to start your own Fan Club or do a Live Shopping Stream? Our professional services team frequently partners with clients to help brainstorm ideas, build websites and more.
